©2025
Portfolio*
From visual identities and graphic design to UI/UX flows and interactive prototypes, each project reflects my focus on clarity, usability, and strong visual storytelling.
Website & Branding Case Study
(CQ® — 01)
©2025
My personal brand identity is rooted in the idea of vision as both sight and insight. The logo draws inspiration from the eye, a powerful symbol in Indian mythology that represents awareness, protection, and the ability to see beyond the obvious. Referencing the concept of the third eye, the identity reflects clarity of thought, intuition, and the openness to new ideas and perspectives. The form balances symbolism with simplicity, allowing it to function across digital, graphic, and branding applications. This visual system represents how I approach design, observant, intentional, and driven by the pursuit of meaningful and forward-looking solutions.
The All4E brand identity was designed to support the studio’s vision of scaling across markets while evolving beyond a single-platform focus. The logo system was built to adapt easily across different countries, positioning All4E as a full-service digital media agency rather than only a TikTok-focused studio. A blue and orange color palette was introduced to bring a modern, energetic pop to the brand, balancing trust with creativity. The use of umlauts within the logo subtly references the brand’s German origins, grounding its global ambitions in a strong cultural foundation. Together, the identity reflects flexibility, growth, and a forward-thinking approach to digital media.
Digital Media Design
(CQ® — 01)
©2025
Digital Media Design
(CQ® — 01)
©2025
Designed a cohesive design system and brand collaterals for GKMIT, an IT firm based in Udaipur, India, ensuring all visual assets aligned seamlessly with the company’s existing brand identity. Using a modern, tech-focused typeface and GKMIT’s established color palette, the system was built to maintain consistency across platforms while allowing flexibility for varied use cases. The work included social media designs centered on empowering women in the workplace, presentation decks crafted to drive clearer calls-to-action and encourage Zoom consultations, and marketing collaterals that communicated the firm’s background and services. Special focus was placed on transforming traditionally information-heavy presentations into engaging, visually rich experiences through clean layouts, infographics, and strong visual hierarchy.
Created an awareness-led campaign for Anveshan, a natural and organic cooking oil startup in India, grounded in deep competitor analysis of mass-market brands such as Fortune, Parachute, Saffola and Patanjali, the larger issue of adulterated oils in the Indian consumer market. The campaign was designed around the insight that in a majority of Indian households, cooking is led by women often mothers for whom food is deeply emotional and closely tied to their children’s health. The visuals contrasted the long-term impact of adulterated oils versus organic oils on children aged 10–12, positioning health as a daily choice made in the kitchen rather than a marketing claim. All creatives were tightly aligned with Anveshan’s brand color palette to ensure cohesion across social media and Meta ads.
To extend the campaign beyond advertising, I also designed educational emailers and WhatsApp-forward PDF that genuinely informed consumers about different types of oils, their smoke points, ideal cooking methods, nutritional value, and suitable cuisines. The PDF followed a step-by-step visual narrative, with oil flowing from top to bottom into a container, guiding readers through information in a simple, intuitive manner. This approach focused on building trust and awareness through education rather than direct selling, reinforcing the brand’s commitment to healthier, informed cooking choices.
User Experience Designs
(CQ® — 01)
©2025
User Experience Designs
(CQ® — 01)
©2025
This app was designed to enhance in-store sales operations while improving the customer buying experience at Kalyan Jewellers. The interface enables sales associates to track individual performance through customer intent scoring, revenue attribution, and transaction history linked to their employee ID. An integrated AR
try-on feature allows customers to virtually experience gold jewellery, reducing the need to handle high-value physical items and minimizing security risks associated with theft or loss. The app also maintains a detailed customer purchase history, including total spend, gold purity, weight, rates, and year of purchase, helping both sales staff and the brand build long-term customer relationships. By combining sales intelligence with immersive AR technology, the design creates a safer, more efficient, and more convenient retail experience for both customers and the business.
Cognitive Bricks was designed around the idea that learning becomes more effective when complex concepts are broken down into simple, structured building blocks. The app uses a modular approach, allowing students to learn step by step and build understanding progressively rather than feeling overwhelmed. The interface focuses on clarity, visual hierarchy, and intuitive navigation so students can concentrate on learning instead of figuring out how the app works. By combining structured content with a calm and focused UI, the design supports better comprehension, retention, and self-paced learning. The goal was to create a digital learning environment that feels approachable, motivating, and supportive of different learning styles.
Artificial Intelligence Works
(CQ® — 01)
©2025
Artificial Intelligence Works
(CQ® — 01)
©2025
Worked extensively with generative AI to create high-impact short-form videos, brand visuals, and creator-led storytelling for platforms like TikTok. My work included designing match-cut transition videos, client campaigns, character-driven narratives, and
AI-generated brand logo videos. I refined prompt engineering workflows to achieve desired outputs in fewer iterations, improving speed and creative control. I used ChatGPT for research and ideation, Sora and Nano Banana for image generation, Veo 3, Flow, Kling Ai and Sora for video creation, HeyGen and ElevenLabs for audio, and NotebookLM for structured reporting. By building a dedicated end-to-end workflow from research and ideation to final delivery, and experimenting with simple agent-based systems, I helped streamline production while maintaining creative consistency and storytelling quality.
Graphic & Print Design
(CQ® — 01)
©2025
Graphic & Print Design
(CQ® — 01)
©2025
Delivered end-to-end social media, graphic, and print design solutions for over 35 clients, producing more than 700 design outputs across packaging, apparel, marketing collateral, and digital campaigns. The work spans FMCG, nutrition, banking, healthcare, footwear, audio and education sectors, each requiring a distinct visual language and communication approach. Every project began with careful planning, research, and competitor analysis to fully understand the brief before translating it into high-quality, visually consistent outcomes. The focus throughout was on clarity, impact, and brand alignment, ensuring the final designs not only met expectations but delivered strong, reliable results for each client.
Research & Report Designs
(CQ® — 01)
©2025
Research & Report Designs
(CQ® — 01)
©2025
Designed a high-impact presentation for McDonald’s focused on analyzing the brand’s cheese controversy in India and how Indian consumers responded to it. The objective of the report was not only to present insights, but to win McDonald’s as a client for the study, a goal that was successfully achieved. Within a tight two-day timeline, I handled research, content structuring, and visual design while preserving the core insights and narrative. The presentation used McDonald’s original color palette to ensure instant brand recall and increase the likelihood of engagement when opened from an email attachment.
The visual language of the deck was deeply rooted in McDonald’s ecosystem. The cover featured a striking visual of a man with a wide-open mouth, a burger layered with ten slices of cheese, and the question, “How the cheese controversy left McDonald’s?”, designed to provoke curiosity and clicks. Data-heavy slides were transformed into brand-led visuals recovery steps illustrated through the process of making fries, trend charts embedded within self-ordering kiosks, bar graphs represented by stacked fries and cheese layers, and word maps floating inside a Coke glass with visual hierarchy driven by size and position. The report that made complex research memorable and accessible.
Designed a comprehensive presentation for Bajaj Allianz based on a pan-India health and wellness survey aimed at understanding consumer patterns, behaviors, and both rational and emotional responses in the post-pandemic landscape. The project involved deep competitor analysis across major health and wellness players in India and had a turnaround time of 3 days. To visually reflect the theme of health and vitality while maintaining a contemporary edge, I used a neon pink and green color palette, supported by strong infographics to simplify dense, data-heavy insights across approximately 50 slides.
The deck was designed to be modern, impactful, and highly readable despite the intensity of the content. 90% of the design was executed directly in PowerPoint, with Illustrator used selectively for custom iconography and image refinement. All imagery was intentionally kept in black and white to convey the seriousness and emotional weight of health and wellness discussions after the pandemic, while neon accents were used as visual breaks to highlight key statistics and insights. The final presentation helped Bajaj Allianz identify opportunities to position and market new health products effectively and was recognized internally with a Spot Award at Netscribes for design quality, cross-team collaboration, speed, and precision.
Email Marketing
(CQ® — 01)
©2025
Email Marketing
(CQ® — 01)
©2025
Designed creative marketing emailers from boring excel and word dat to strong and interactive visuals for brands such as Shell, Mahina, and Netscribes India Pvt. Ltd., crafted to communicate clearly with shareholders, clients, and potential consumers. Each emailer was structured to present information in a logical, flowing narrative while maintaining a strong visual hierarchy. By combining minimalist layouts with bold visual elements, the designs balanced clarity with engagement, ensuring key messages stood out without overwhelming the reader. The focus was on transforming structured data into accessible, visually compelling communication that performed across audiences and devices while raising the CTA on the links provided along with it.
Ipad Sketches
(CQ® — 01)
©2025
Ipad Sketches
(CQ® — 01)
©2025
This series of digital illustrations explores the personalities and presence of well-known public figures through expressive line work and layered textures. Created on the iPad using Procreate, each portrait focuses on capturing emotion, character, and subtle nuances rather than just physical likeness. The process blends intuition with precision, allowing experimentation with color, light, and form while maintaining strong visual identity. These illustrations are a personal exploration of storytelling through faces, where each piece becomes a study of mood, movement, and individuality translated into a bold digital canvas with a bit of personal touch.
Comissioned Work
(CQ® — 01)
©2025
Comissioned Work
(CQ® — 01)
©2025
Commissioned to design a hand-sketched digital doodle for BombayMisaal, a themed restaurant in Mumbai, India inspired by the city’s iconic street food and vibrant everyday life. Misaal, a beloved Maharashtrian dish known for its bold flavors and layered textures, became the visual anchor for the artwork, representing energy, warmth, and local character. The illustration weaves together familiar Bombay elements such as street culture, food motifs, and urban details, creating a narrative that feels rooted in the city’s identity. A simple yet striking color palette of red, yellow, white, and black was used to align with the restaurant’s theme, ensuring the artwork felt authentic, lively, and instantly recognizable within the space.
IFP (India Film Project) is one of India’s largest multi-disciplinary creative festivals, bringing together storytellers, designers, filmmakers, musicians, writers, and artists from across the world in a two-day celebration of culture and creativity. Over the years it has grown into a global platform that attracts tens of thousands of participants, hosts workshops, panels, and masterclasses, and showcases innovation across creative domains.
For the October 2024 edition, I was invited to create a custom doodle that captured the spirit of the festival. I started with hand-sketched concepts that reflected the energy, diversity, and collaboration of the event, then translated them into a detailed digital illustration. The final artwork was printed on a 7-foot interactive canvas, which became a living piece during the festival, inviting participants and featured creators to engage with and add to the visual story. This illustration not only celebrated the creative community but also turned into a shared experience that brought the festival’s ethos to life through participation and co-creation.
Product Mockups
(CQ® — 01)
©2025
Product Mockups
(CQ® — 01)
©2025
This project was focused on creating realistic product visuals mockups starting from only 2D nutrition brand labels. I built high-fidelity 3D product mockups using After Effects and Photoshop, carefully refining form, texture, lighting, and reflections to achieve a photorealistic finish. The visuals were designed to work seamlessly across both digital and print media, ensuring consistency in quality and scale. By controlling lighting and perspective digitally, the process eliminated the need for physical shoots while maintaining a premium, shelf-ready appearance suitable for marketing and branding applications.
LinkedIn Insights
(CQ® — 01)
©2025
LinkedIn Insights
(CQ® — 01)
©2025
Designed a daily LinkedIn insights series for the Assistant Vice President – Consumer Insights team at Netscribes Data & Insights Pvt. Ltd, focused on educating shareholders and professionals about consumer research across food, electronics, and FMCG categories. The content translated complex research findings into concise, visually engaging posts that highlighted consumer behavior, trends, and market impact. A consistent color palette and layout system were used to ensure instant recognition in crowded LinkedIn feeds, helping the series stand out after repeated exposure. Published daily at 4 PM IST, the design balanced clarity and minimalism, enabling insights to be consumed quickly while maintaining a strong, recognizable visual identity.
Featured Works
(CQ® — 01)
©2025
Featured Works
(CQ® — 01)
©2025
FAQ
FAQ
01
How do you define and frame a design problem?
02
How do you decide what to design first when time is limited?
03
How do you balance user needs with business goals?
04
What does your typical design process look like from start to finish?
05
How do user insights influence your final designs?
06
How do you respond to feedback or critique?
01
How do you define and frame a design problem?
02
How do you decide what to design first when time is limited?
03
How do you balance user needs with business goals?
04
What does your typical design process look like from start to finish?
05
How do user insights influence your final designs?
06
How do you respond to feedback or critique?
©2025
Portfolio*
From immersive 3D designs and sleek websites to interactive prototypes, each piece reflects my passion for innovation.
Website & Branding Case Study
©2025
My personal brand identity is rooted in the idea of vision as both sight and insight. The logo draws inspiration from the eye, a powerful symbol in Indian mythology that represents awareness, protection, and the ability to see beyond the obvious. Referencing the concept of the third eye, the identity reflects clarity of thought, intuition, and the openness to new ideas and perspectives. The form balances symbolism with simplicity, allowing it to function across digital, graphic, and branding applications. This visual system represents how I approach design, observant, intentional, and driven by the pursuit of meaningful and forward-looking solutions.
The All4E brand identity was designed to support the studio’s vision of scaling across markets while evolving beyond a single-platform focus. The logo system was built to adapt easily across different countries, positioning All4E as a full-service digital media agency rather than only a TikTok-focused studio. A blue and orange color palette was introduced to bring a modern, energetic pop to the brand, balancing trust with creativity. The use of umlauts within the logo subtly references the brand’s German origins, grounding its global ambitions in a strong cultural foundation. Together, the identity reflects flexibility, growth, and a forward-thinking approach to digital media.
Digital Media Design
©2025
Designed a cohesive design system and brand collaterals for GKMIT, an IT firm based in Udaipur, India, ensuring all visual assets aligned seamlessly with the company’s existing brand identity. Using a modern, tech-focused typeface and GKMIT’s established color palette, the system was built to maintain consistency across platforms while allowing flexibility for varied use cases. The work included social media designs centered on empowering women in the workplace, presentation decks crafted to drive clearer calls-to-action and encourage Zoom consultations, and marketing collaterals that communicated the firm’s background and services. Special focus was placed on transforming traditionally information-heavy presentations into engaging, visually rich experiences through clean layouts, infographics, and strong visual hierarchy.
Created an awareness-led campaign for Anveshan, a natural and organic cooking oil startup in India, grounded in deep competitor analysis of mass-market brands such as Fortune, Parachute, Saffola and Patanjali, the larger issue of adulterated oils in the Indian consumer market. The campaign was designed around the insight that in a majority of Indian households, cooking is led by women often mothers for whom food is deeply emotional and closely tied to their children’s health. The visuals contrasted the long-term impact of adulterated oils versus organic oils on children aged 10–12, positioning health as a daily choice made in the kitchen rather than a marketing claim. All creatives were tightly aligned with Anveshan’s brand color palette to ensure cohesion across social media and Meta ads.
To extend the campaign beyond advertising, I also designed educational emailers and WhatsApp-forward PDF that genuinely informed consumers about different types of oils, their smoke points, ideal cooking methods, nutritional value, and suitable cuisines. The PDF followed a step-by-step visual narrative, with oil flowing from top to bottom into a container, guiding readers through information in a simple, intuitive manner. This approach focused on building trust and awareness through education rather than direct selling, reinforcing the brand’s commitment to healthier, informed cooking choices.
User Experience Designs
©2025
This app was designed to enhance in-store sales operations while improving the customer buying experience at Kalyan Jewellers. The interface enables sales associates to track individual performance through customer intent scoring, revenue attribution, and transaction history linked to their employee ID. An integrated AR
try-on feature allows customers to virtually experience gold jewellery, reducing the need to handle high-value physical items and minimizing security risks associated with theft or loss. The app also maintains a detailed customer purchase history, including total spend, gold purity, weight, rates, and year of purchase, helping both sales staff and the brand build long-term customer relationships. By combining sales intelligence with immersive AR technology, the design creates a safer, more efficient, and more convenient retail experience for both customers and the business.
Cognitive Bricks was designed around the idea that learning becomes more effective when complex concepts are broken down into simple, structured building blocks. The app uses a modular approach, allowing students to learn step by step and build understanding progressively rather than feeling overwhelmed. The interface focuses on clarity, visual hierarchy, and intuitive navigation so students can concentrate on learning instead of figuring out how the app works. By combining structured content with a calm and focused UI, the design supports better comprehension, retention, and self-paced learning. The goal was to create a digital learning environment that feels approachable, motivating, and supportive of different learning styles.
Artificial Intelligence Works
©2025
Worked extensively with generative AI to create high-impact short-form videos, brand visuals, and creator-led storytelling for platforms like TikTok. My work included designing match-cut transition videos, client campaigns, character-driven narratives, and AI-generated brand logo videos. I refined prompt engineering workflows to achieve desired outputs in fewer iterations, improving speed and creative control. I used ChatGPT for research and ideation, Sora and Nano Banana for image generation, Veo 3, Flow, Kling Ai and Sora for video creation, HeyGen and ElevenLabs for audio, and NotebookLM for structured reporting. By building a dedicated end-to-end workflow from research and ideation to final delivery, and experimenting with simple agent-based systems, I helped streamline production while maintaining creative consistency and storytelling quality.
Graphic & Print Design
©2025
Delivered end-to-end social media, graphic, and print design solutions for over 35 clients, producing more than 700 design outputs across packaging, apparel, marketing collateral, and digital campaigns. The work spans FMCG, nutrition, banking, healthcare, footwear, audio and education sectors, each requiring a distinct visual language and communication approach. Every project began with careful planning, research, and competitor analysis to fully understand the brief before translating it into high-quality, visually consistent outcomes. The focus throughout was on clarity, impact, and brand alignment, ensuring the final designs not only met expectations but delivered strong, reliable results for each client.
Research & Report Designs
©2025
Designed a high-impact presentation for McDonald’s focused on analyzing the brand’s cheese controversy in India and how Indian consumers responded to it. The objective of the report was not only to present insights, but to win McDonald’s as a client for the study, a goal that was successfully achieved. Within a tight two-day timeline, I handled research, content structuring, and visual design while preserving the core insights and narrative. The presentation used McDonald’s original color palette to ensure instant brand recall and increase the likelihood of engagement when opened from an email attachment.
The visual language of the deck was deeply rooted in McDonald’s ecosystem. The cover featured a striking visual of a man with a wide-open mouth, a burger layered with ten slices of cheese, and the question, “How the cheese controversy left McDonald’s?”, designed to provoke curiosity and clicks. Data-heavy slides were transformed into brand-led visuals recovery steps illustrated through the process of making fries, trend charts embedded within self-ordering kiosks, bar graphs represented by stacked fries and cheese layers, and word maps floating inside a Coke glass with visual hierarchy driven by size and position. The report that made complex research memorable and accessible.
Designed a comprehensive presentation for Bajaj Allianz based on a pan-India health and wellness survey aimed at understanding consumer patterns, behaviors, and both rational and emotional responses in the post-pandemic landscape. The project involved deep competitor analysis across major health and wellness players in India and had a turnaround time of 3 days. To visually reflect the theme of health and vitality while maintaining a contemporary edge, I used a neon pink and green color palette, supported by strong infographics to simplify dense, data-heavy insights across approximately 50 slides.
The deck was designed to be modern, impactful, and highly readable despite the intensity of the content. 90% of the design was executed directly in PowerPoint, with Illustrator used selectively for custom iconography and image refinement. All imagery was intentionally kept in black and white to convey the seriousness and emotional weight of health and wellness discussions after the pandemic, while neon accents were used as visual breaks to highlight key statistics and insights. The final presentation helped Bajaj Allianz identify opportunities to position and market new health products effectively and was recognized internally with a Spot Award at Netscribes for design quality, cross-team collaboration, speed, and precision.
Email Marketing
©2025
Designed creative marketing emailers from boring excel and word dat to strong and interactive visuals for brands such as Shell, Mahina, and Netscribes India Pvt. Ltd., crafted to communicate clearly with shareholders, clients, and potential consumers. Each emailer was structured to present information in a logical, flowing narrative while maintaining a strong visual hierarchy. By combining minimalist layouts with bold visual elements, the designs balanced clarity with engagement, ensuring key messages stood out without overwhelming the reader. The focus was on transforming structured data into accessible, visually compelling communication that performed across audiences and devices while raising the CTA on the links provided along with it.
Ipad Sketches
©2025
This series of digital illustrations explores the personalities and presence of well-known public figures through expressive line work and layered textures. Created on the iPad using Procreate, each portrait focuses on capturing emotion, character, and subtle nuances rather than just physical likeness. The process blends intuition with precision, allowing experimentation with color, light, and form while maintaining strong visual identity. These illustrations are a personal exploration of storytelling through faces, where each piece becomes a study of mood, movement, and individuality translated into a bold digital canvas with a bit of personal touch.
Comissioned Work
©2025
Commissioned to design a hand-sketched digital doodle for BombayMisaal, a themed restaurant in Mumbai, India inspired by the city’s iconic street food and vibrant everyday life. Misaal, a beloved Maharashtrian dish known for its bold flavors and layered textures, became the visual anchor for the artwork, representing energy, warmth, and local character. The illustration weaves together familiar Bombay elements such as street culture, food motifs, and urban details, creating a narrative that feels rooted in the city’s identity. A simple yet striking color palette of red, yellow, white, and black was used to align with the restaurant’s theme, ensuring the artwork felt authentic, lively, and instantly recognizable within the space.
IFP (India Film Project) is one of India’s largest multi-disciplinary creative festivals, bringing together storytellers, designers, filmmakers, musicians, writers, and artists from across the world in a two-day celebration of culture and creativity. Over the years it has grown into a global platform that attracts tens of thousands of participants, hosts workshops, panels, and masterclasses, and showcases innovation across creative domains.
For the October 2024 edition, I was invited to create a custom doodle that captured the spirit of the festival. I started with hand-sketched concepts that reflected the energy, diversity, and collaboration of the event, then translated them into a detailed digital illustration. The final artwork was printed on a 7-foot interactive canvas, which became a living piece during the festival, inviting participants and featured creators to engage with and add to the visual story. This illustration not only celebrated the creative community but also turned into a shared experience that brought the festival’s ethos to life through participation and co-creation.
Product Mockups
©2025
This project was focused on creating realistic product visuals mockups starting from only 2D nutrition brand labels. I built high-fidelity 3D product mockups using After Effects and Photoshop, carefully refining form, texture, lighting, and reflections to achieve a photorealistic finish. The visuals were designed to work seamlessly across both digital and print media, ensuring consistency in quality and scale. By controlling lighting and perspective digitally, the process eliminated the need for physical shoots while maintaining a premium, shelf-ready appearance suitable for marketing and branding applications.
LinkedIn Insights
©2025
Designed a daily LinkedIn insights series for the Assistant Vice President – Consumer Insights team at Netscribes Data & Insights Pvt. Ltd, focused on educating shareholders and professionals about consumer research across food, electronics, and FMCG categories. The content translated complex research findings into concise, visually engaging posts that highlighted consumer behavior, trends, and market impact. A consistent color palette and layout system were used to ensure instant recognition in crowded LinkedIn feeds, helping the series stand out after repeated exposure. Published daily at 4 PM IST, the design balanced clarity and minimalism, enabling insights to be consumed quickly while maintaining a strong, recognizable visual identity.
Featured Works
©2025
FAQ
How do you define and frame a design problem?
How do you decide what to design first when time is limited?
How do you balance user needs with business goals?
What does your typical design process look like from start to finish?
How do user insights influence your final designs?
How do you respond to feedback or critique?
©2025
Portfolio*
From immersive 3D designs and sleek websites to interactive prototypes, each piece reflects my passion for innovation.
Website & Branding Case Study
(CQ® — 01)
©2025
My personal brand identity is rooted in the idea of vision as both sight and insight. The logo draws inspiration from the eye, a powerful symbol in Indian mythology that represents awareness, protection, and the ability to see beyond the obvious. Referencing the concept of the third eye, the identity reflects clarity of thought, intuition, and the openness to new ideas and perspectives. The form balances symbolism with simplicity, allowing it to function across digital, graphic, and branding applications. This visual system represents how I approach design, observant, intentional, and driven by the pursuit of meaningful and forward-looking solutions.
The All4E brand identity was designed to support the studio’s vision of scaling across markets while evolving beyond a single-platform focus. The logo system was built to adapt easily across different countries, positioning All4E as a full-service digital media agency rather than only a TikTok-focused studio. A blue and orange color palette was introduced to bring a modern, energetic pop to the brand, balancing trust with creativity. The use of umlauts within the logo subtly references the brand’s German origins, grounding its global ambitions in a strong cultural foundation. Together, the identity reflects flexibility, growth, and a forward-thinking approach to digital media.
Digital Media Design
(CQ® — 01)
©2025
Designed a cohesive design system and brand collaterals for GKMIT, an IT firm based in Udaipur, India, ensuring all visual assets aligned seamlessly with the company’s existing brand identity. Using a modern, tech-focused typeface and GKMIT’s established color palette, the system was built to maintain consistency across platforms while allowing flexibility for varied use cases. The work included social media designs centered on empowering women in the workplace, presentation decks crafted to drive clearer calls-to-action and encourage Zoom consultations, and marketing collaterals that communicated the firm’s background and services. Special focus was placed on transforming traditionally information-heavy presentations into engaging, visually rich experiences through clean layouts, infographics, and strong visual hierarchy.
Created an awareness-led campaign for Anveshan, a natural and organic cooking oil startup in India, grounded in deep competitor analysis of mass-market brands such as Fortune, Parachute, Saffola and Patanjali, the larger issue of adulterated oils in the Indian consumer market. The campaign was designed around the insight that in a majority of Indian households, cooking is led by women often mothers for whom food is deeply emotional and closely tied to their children’s health. The visuals contrasted the long-term impact of adulterated oils versus organic oils on children aged 10–12, positioning health as a daily choice made in the kitchen rather than a marketing claim. All creatives were tightly aligned with Anveshan’s brand color palette to ensure cohesion across social media and Meta ads.
To extend the campaign beyond advertising, I also designed educational emailers and WhatsApp-forward PDF that genuinely informed consumers about different types of oils, their smoke points, ideal cooking methods, nutritional value, and suitable cuisines. The PDF followed a step-by-step visual narrative, with oil flowing from top to bottom into a container, guiding readers through information in a simple, intuitive manner. This approach focused on building trust and awareness through education rather than direct selling, reinforcing the brand’s commitment to healthier, informed cooking choices.
User Experience Designs
(CQ® — 01)
©2025
This app was designed to enhance in-store sales operations while improving the customer buying experience at Kalyan Jewellers. The interface enables sales associates to track individual performance through customer intent scoring, revenue attribution, and transaction history linked to their employee ID. An integrated AR
try-on feature allows customers to virtually experience gold jewellery, reducing the need to handle high-value physical items and minimizing security risks associated with theft or loss. The app also maintains a detailed customer purchase history, including total spend, gold purity, weight, rates, and year of purchase, helping both sales staff and the brand build long-term customer relationships. By combining sales intelligence with immersive AR technology, the design creates a safer, more efficient, and more convenient retail experience for both customers and the business.
Cognitive Bricks was designed around the idea that learning becomes more effective when complex concepts are broken down into simple, structured building blocks. The app uses a modular approach, allowing students to learn step by step and build understanding progressively rather than feeling overwhelmed. The interface focuses on clarity, visual hierarchy, and intuitive navigation so students can concentrate on learning instead of figuring out how the app works. By combining structured content with a calm and focused UI, the design supports better comprehension, retention, and self-paced learning. The goal was to create a digital learning environment that feels approachable, motivating, and supportive of different learning styles.
Artificial Intelligence Works
(CQ® — 01)
©2025
Worked extensively with generative AI to create high-impact short-form videos, brand visuals, and creator-led storytelling for platforms like TikTok. My work included designing match-cut transition videos, client campaigns, character-driven narratives, and
AI-generated brand logo videos. I refined prompt engineering workflows to achieve desired outputs in fewer iterations, improving speed and creative control. I used ChatGPT for research and ideation, Sora and Nano Banana for image generation, Veo 3, Flow, Kling Ai and Sora for video creation, HeyGen and ElevenLabs for audio, and NotebookLM for structured reporting. By building a dedicated end-to-end workflow from research and ideation to final delivery, and experimenting with simple agent-based systems, I helped streamline production while maintaining creative consistency and storytelling quality.
Graphic & Print Design
(CQ® — 01)
©2025
Delivered end-to-end social media, graphic, and print design solutions for over 35 clients, producing more than 700 design outputs across packaging, apparel, marketing collateral, and digital campaigns. The work spans FMCG, nutrition, banking, healthcare, footwear, audio and education sectors, each requiring a distinct visual language and communication approach. Every project began with careful planning, research, and competitor analysis to fully understand the brief before translating it into high-quality, visually consistent outcomes. The focus throughout was on clarity, impact, and brand alignment, ensuring the final designs not only met expectations but delivered strong, reliable results for each client.
Research & Report Designs
(CQ® — 01)
©2025
Designed a high-impact presentation for McDonald’s focused on analyzing the brand’s cheese controversy in India and how Indian consumers responded to it. The objective of the report was not only to present insights, but to win McDonald’s as a client for the study, a goal that was successfully achieved. Within a tight two-day timeline, I handled research, content structuring, and visual design while preserving the core insights and narrative. The presentation used McDonald’s original color palette to ensure instant brand recall and increase the likelihood of engagement when opened from an email attachment.
The visual language of the deck was deeply rooted in McDonald’s ecosystem. The cover featured a striking visual of a man with a wide-open mouth, a burger layered with ten slices of cheese, and the question, “How the cheese controversy left McDonald’s?”, designed to provoke curiosity and clicks. Data-heavy slides were transformed into brand-led visuals recovery steps illustrated through the process of making fries, trend charts embedded within self-ordering kiosks, bar graphs represented by stacked fries and cheese layers, and word maps floating inside a Coke glass with visual hierarchy driven by size and position. The report that made complex research memorable and accessible.
Designed a comprehensive presentation for Bajaj Allianz based on a pan-India health and wellness survey aimed at understanding consumer patterns, behaviors, and both rational and emotional responses in the post-pandemic landscape. The project involved deep competitor analysis across major health and wellness players in India and had a turnaround time of 3 days. To visually reflect the theme of health and vitality while maintaining a contemporary edge, I used a neon pink and green color palette, supported by strong infographics to simplify dense, data-heavy insights across approximately 50 slides.
The deck was designed to be modern, impactful, and highly readable despite the intensity of the content. 90% of the design was executed directly in PowerPoint, with Illustrator used selectively for custom iconography and image refinement. All imagery was intentionally kept in black and white to convey the seriousness and emotional weight of health and wellness discussions after the pandemic, while neon accents were used as visual breaks to highlight key statistics and insights. The final presentation helped Bajaj Allianz identify opportunities to position and market new health products effectively and was recognized internally with a Spot Award at Netscribes for design quality, cross-team collaboration, speed, and precision.
Email Marketing
(CQ® — 01)
©2025
Designed creative marketing emailers from boring excel and word dat to strong and interactive visuals for brands such as Shell, Mahina, and Netscribes India Pvt. Ltd., crafted to communicate clearly with shareholders, clients, and potential consumers. Each emailer was structured to present information in a logical, flowing narrative while maintaining a strong visual hierarchy. By combining minimalist layouts with bold visual elements, the designs balanced clarity with engagement, ensuring key messages stood out without overwhelming the reader. The focus was on transforming structured data into accessible, visually compelling communication that performed across audiences and devices while raising the CTA on the links provided along with it.
Ipad Sketches
(CQ® — 01)
©2025
This series of digital illustrations explores the personalities and presence of well-known public figures through expressive line work and layered textures. Created on the iPad using Procreate, each portrait focuses on capturing emotion, character, and subtle nuances rather than just physical likeness. The process blends intuition with precision, allowing experimentation with color, light, and form while maintaining strong visual identity. These illustrations are a personal exploration of storytelling through faces, where each piece becomes a study of mood, movement, and individuality translated into a bold digital canvas with a bit of personal touch.
Comissioned Work
(CQ® — 01)
©2025
Commissioned to design a hand-sketched digital doodle for BombayMisaal, a themed restaurant in Mumbai, India inspired by the city’s iconic street food and vibrant everyday life. Misaal, a beloved Maharashtrian dish known for its bold flavors and layered textures, became the visual anchor for the artwork, representing energy, warmth, and local character. The illustration weaves together familiar Bombay elements such as street culture, food motifs, and urban details, creating a narrative that feels rooted in the city’s identity. A simple yet striking color palette of red, yellow, white, and black was used to align with the restaurant’s theme, ensuring the artwork felt authentic, lively, and instantly recognizable within the space.
IFP (India Film Project) is one of India’s largest multi-disciplinary creative festivals, bringing together storytellers, designers, filmmakers, musicians, writers, and artists from across the world in a two-day celebration of culture and creativity. Over the years it has grown into a global platform that attracts tens of thousands of participants, hosts workshops, panels, and masterclasses, and showcases innovation across creative domains.
For the October 2024 edition, I was invited to create a custom doodle that captured the spirit of the festival. I started with hand-sketched concepts that reflected the energy, diversity, and collaboration of the event, then translated them into a detailed digital illustration. The final artwork was printed on a 7-foot interactive canvas, which became a living piece during the festival, inviting participants and featured creators to engage with and add to the visual story. This illustration not only celebrated the creative community but also turned into a shared experience that brought the festival’s ethos to life through participation and co-creation.
Product Mockups
(CQ® — 01)
©2025
This project was focused on creating realistic product visuals mockups starting from only 2D nutrition brand labels. I built high-fidelity 3D product mockups using After Effects and Photoshop, carefully refining form, texture, lighting, and reflections to achieve a photorealistic finish. The visuals were designed to work seamlessly across both digital and print media, ensuring consistency in quality and scale. By controlling lighting and perspective digitally, the process eliminated the need for physical shoots while maintaining a premium, shelf-ready appearance suitable for marketing and branding applications.
LinkedIn Insights
(CQ® — 01)
©2025
Designed a daily LinkedIn insights series for the Assistant Vice President – Consumer Insights team at Netscribes Data & Insights Pvt. Ltd, focused on educating shareholders and professionals about consumer research across food, electronics, and FMCG categories. The content translated complex research findings into concise, visually engaging posts that highlighted consumer behavior, trends, and market impact. A consistent color palette and layout system were used to ensure instant recognition in crowded LinkedIn feeds, helping the series stand out after repeated exposure. Published daily at 4 PM IST, the design balanced clarity and minimalism, enabling insights to be consumed quickly while maintaining a strong, recognizable visual identity.
Featured Works
(CQ® — 01)
©2025
FAQ
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