The final solution was a visually immersive, brand-centric presentation designed and delivered within a two-day turnaround. I used McDonald’s original color palette to ensure instant brand recall and increase open rates when the report was received via email. The cover slide featured a bold visual of a man with a wide-open mouth, a burger stacked with ten slices of cheese, and the question “How the cheese controversy left McDonald’s?”, designed to provoke curiosity and engagement.

Each slide translated insights into familiar McDonald’s metaphors — recovery steps visualized as the process of making fries, trend charts embedded within self-ordering kiosks, bar graphs represented through stacked fries and cheese layers, and word maps floating inside a Coke glass with hierarchy driven by bubble size. This approach transformed dense consumer research into an intuitive, on-brand experience that felt relevant and engaging. The presentation successfully helped secure McDonald’s as a client for the study, demonstrating the power of research-led storytelling paired with thoughtful design execution.